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Website Branding for Small Businesses

ebook

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won't suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.
Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on:

  • Targeting the emotional versus the rational brain
  • The psychology of decision-making
  • How to pinpoint your target market
  • Communicate persuasively
  • Utilizing images, video, and colors to grab attention
  • Making a website easy to use
  • Using social media to connect
  • Increase sales through e-commerce
    What makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level.

  • Expand title description text
    Publisher: Allworth

    Kindle Book

    • Release date: January 8, 2019

    OverDrive Read

    • ISBN: 9781621534082
    • File size: 5193 KB
    • Release date: January 8, 2019

    EPUB ebook

    • ISBN: 9781621534082
    • File size: 5191 KB
    • Release date: January 8, 2019

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    Languages

    English

    With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won't suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.
    Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on:

  • Targeting the emotional versus the rational brain
  • The psychology of decision-making
  • How to pinpoint your target market
  • Communicate persuasively
  • Utilizing images, video, and colors to grab attention
  • Making a website easy to use
  • Using social media to connect
  • Increase sales through e-commerce
    What makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level.

  • Expand title description text
    • Details

      Publisher:
      Allworth

      Kindle Book
      Release date: January 8, 2019

      OverDrive Read
      ISBN: 9781621534082
      File size: 5193 KB
      Release date: January 8, 2019

      EPUB ebook
      ISBN: 9781621534082
      File size: 5191 KB
      Release date: January 8, 2019

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English